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Ed Stansfield – Fractional CFO In 60 Seconds

Ed brings over 25 years of finance and strategy experience from a range of companies including large multinationals to startups, and everything in between. Having worked at Disney and Cap Gemini Consulting, as well as twice founding his own startups, Ed draws on years of operational and strategic planning experience to help entrepreneurs scale their business to realize their dreams.

Having developed the business plan, secured funding and eventually exited a startup, Ed knows first-hand the challenges entrepreneurs face and how to successfully navigate operational finance and capital sourcing issues.

Additionally, as the CFO of a private equity-backed entertainment SME, Ed oversaw due diligence and merger integrations of a rollup that saw revenues increase from $3M to over $25M in just 3 years.

Ed is now based in Los Angeles and has lived and worked in Hong Kong and has extensive finance and business development experience in China and SE Asia.

If you would like to learn more about our Fractional CFO Ed Stansfield, take a look at his LinkedIn

 

Specialist Skills

M&A Specialist

Oversaw due diligence and subsequent integration of a pay-TV rollup

Budgeting & Forecasting

Handled MRP process for middle market television network

Exit Planning

Sold startup after successfully scaling

Raising Funds

Have closed multiple financing rounds totaling over $20m

Business Planning

Have developed new lines of business for existing companies to grow revenues

Track Record Highlights

  • As the CFO of a middle market, private equity-backed pay-TV network, Ed oversaw due diligence and merger integrations of a rollup that saw revenues increase from $3M to over $25M in just 3 years
  • Founded, secured funding, scaled and eventually exited an AVOD TV network
  • Founded and launched a fitness app and fitness video production studio that supplies content to major brands such as Bowflex
  • Reduced operational expenses of media SME by 20% while increasing revenues by 57%
  • Implemented financial reporting systems for startups, migrating from basic systems to more advanced packages to handle international operations

Sector Experience

  • Technology, Media & Telecoms: Pay television
  • Technology, Media & Telecoms: Ecommerce
  • Sport-Recreation: Fittech
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