Sanjay Patel

FD/CFO

London SM&SW

Sanjay Patel In 60 Seconds

An experienced CFO, with over 30 years of experience within retail, marketing and technology-based business. Working with The CFO Centre, I support numerous high growth SMEs navigating and maximising opportunities in funding raising, business planning & growth strategy, cash flow management to business exit, whilst coaching and mentoring CEO’s.

Specialist Skills

Exit Planning

Focusing the leadership team on business valuation drivers.

Strategic Thinker

Working with leadership teams to create robust strategic plans in tune with maximising business valuations.

Raising Funds

Working with 3rd parties to create sustainable fund solutions.

Business Planning

Building robust business plans with departmental owners giving clarity of the KPI's to achieve the owners ambitions.

Cash flow Improvement

Identify the key attributes giving medium term cash flow visibility whilst implementing cash improvement strategies.

Track Record Highlights

As MD of £10m marketing services company, I profitably managed the operations to deliver growth rates of 30% whilst minimal cost growth.

As FD, worked alongside the Smythson CEO building and presenting sales memorandum to potential buyers leading to the sale of the business to PE achieving twice the target multiple.

As FD, worked with VCs raising two rounds of banking finance supporting a £5m UK & international retail expansion.

As CEO, led an international live events agency through a successful turnaround leading to an MBO.

As CFO, worked with Chillys Bottles founders in setting up finance function and leadership structure supporting significant growth leading to No1 in the Sunday Times fastest growing SME.

Sector Experience

Retail & Consumer Products: e-commerce, marketing, bricks and mortar, start up

Technology & Media: Saas, start up, data science

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