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Paul Purcell In 60 Seconds
With over 25 years experience as a seasoned CFO/FD, I deliver financial clarity, drive growth, and enhance profitability for SMEs and large organizations. I specialize in crafting effective strategies, navigating economic challenges, and fostering collaboration, building trusted relationships with stakeholders to ensure sustainable and profitable success.
Specialist Skills
Exit Planning
Expertise in developing 1–3 year strategies, facilitating mergers and acquisitions, and ensuring smooth integrations to maximize exit value.
Profit Improvement
Focus on optimizing revenue and cost drivers to increase profitability and equity value.
Cash Flow Improvement
Proficient in improving cash flow and working capital management. Successfully applied secure funding through R&D tax credits and grants.
Management Information
Expert in advanced financial modelling and forecasting techniques, enhancing budgeting accuracy and providing financial clarity. Skilled in identifying key performance metrics and delivering actionable insights for all stakeholders.
Systems and Controls
Focused on driving value by refining and implementing management information systems, enhancing resource and capacity planning, and developing robust KPI dashboards to improve decision-making across the business.
Track Record Highlights
- Successfully sold multiple businesses with impressive EBITDA multiples, achieving strong returns for stakeholders and maximizing company value at exit.
- Extensive experience in managing mergers and acquisitions, securing funding, and driving successful business transformations. Proven track record of maximizing company value and achieving strategic objectives.
- Spearheaded the successful implementation of a fully integrated ERP job costing system for an internationally renowned business across offices in London, New York, and Singapore within a three-month timeframe. The initiative improved month-end reporting, driving better business decision-making and operational efficiency.
- Successfully opened international offices in Paris and Munich for an independent international group ensuring compliance with local regulatory requirements and integrating them seamlessly into the global business.
- Doubled turnover and headcount for a large international marketing business, while consistently improving EBITDA margins and ensuring sustainable growth.
- Led share restructuring initiatives and the introduction of EMI schemes, aligning ownership structures and incentivising key talent to drive business performance.
Sector Experience
- Technology, Media & Telecoms: Marketing and advertising agencies - global and independent businesses
- Sport & Recreation: Marketing for well known brands such as The Rugby World Cup, Formula One and The Scottish Open Golf
- Property & Real Estate: Off plan property sales and rental income
- Not for Profit: Charities and universities - fund-raising campaigns
- Services: IT systems providers and print and production
- Healthcare: Life sciences, market research and FDA product development
- Retail: Global film distribution company. Games distribution company. Worldwide distributor of music stands and staging equipment
What's next?
To find out how we can help you scale faster, increase cash, profit and valuation and build the business which enables you to fulfil your life's ambition, please book your 30 minute Discovery Call below...
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