Hire a CFO Call us 0800 169 1499
Hire a CFO Call us 0800 169 1499

Noeline Sanders In 60 Seconds

A ‘vitamin’ or a ‘pain-killer’? .. and to know when to be either or both, depending on the diagnosis and phase of the business. That’s the skill I’ve developed over the 30+ years of experience as a trusted CFO professional in a range of businesses at different phases of their evolution.

I believe that I help teams see the bigger picture and help to connect-the-dots with Financial and operational leadership acumen being a key part of success – be it in strategy, set-up, scaling the opportunity; in processes, products, profitability; in managing teams, management information, managing risk.

Specialist Skills

Strategic Thinker

Inspire teams see the bigger picture and help establish a connected strategy and enablers for quality products, inspired workforce, ethical practices and solid financial stewardship leading to stellar business performance.

Business Planning

Extensive experience in creating business cases/plans to bring products and services to market using commercial acumen, financial modelling and entrepreneurship models to be product and market ready for funding/launch.

Scaling Businesses

Understanding the stages of business growth, building sustainable businesses encompassing all aspects of growth from expansion of propositions, process and controls to run the business, forecasting, KPI and milestone setting, delivery and tracking management information to funding and cashflow management.

Finance Operations

‘Finger- on- the- pulse’ CFO – Setting up the processes, controls and reporting at the right level for each organisation, being across the organisation as a valued business partner, being a trusted peer to the CEO and play the best supporting role be it on a strategic level or ‘sleeves rolled up’ needs of the organisation.

Managing Risk

Developed a highly effective Risk management framework to enable business owners, business teams and/or boards to be confident of the risks and mitigations of the organisation to ensure good governance.

Track Record Highlights

  • Extensive experience in the Tech sector. Grew Apple UK by x10 and instrumental in successful multiple product launches, expansion into distribution channels and development of business models for new lines of services.
  • Developed business cases leading to the funding and establishment of the Digital Catapult, leading as CFO since inception to current 10th year of making impact in the early adoption of emerging technologies in the UK. Was instrumental on the set-up of the businesses from scratch, hiring of teams, strategy development, processes and controls through to stakeholder management, impact measurement and a successful result driven enterprise.
  • Commercialising technology - Extensive experience of understanding and delivering on taking products from idea to commercial scale for various organisations. Ambitious and practical in working with teams to move through the technology readiness levels and commercial readiness levels so that road maps are set out and goals are achieved.
  • Developed and mentored Finance teams. Respected mentor across organisations on EDI initiatives and participated in wider initiatives such as championing under-represented tech founder teams in investor forums/panels.
  • Governance and risk management- Established good governance structures for organisations and have run workshops on the same for SME organisations. Developed a highly effective Risk management framework to enable Management teams and Boards to be confident of the risks and mitigations of the organisation.

Sector Experience

  • Technology, Media & Telecoms: Digital tech, Health tech, Telecoms
  • Retail & Consumer Products: B2B, B2C technology products
  • Services: Professional Services
  • Not for Profit Government, Education
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