Michael Reeder

Michael Reeder In 60 Seconds

I have over 30 years experience as an FD in entrepreneurial businesses, the last 12 of which have been as a portfolio FD providing advice and guidance to growing businesses. My background covers all the key skills of an FD and wider commercial experience from the SME world where putting the numbers and finance to work on real business challenges is vital. Not just a number-cruncher.

Specialist Skills

Strategic Thinker

I bring an independent experienced view to every business and have helped shape strategy across all disciplines not just finance - an honest voice in a noisy commercial world.

Management Information

Every client needs clear and relevant information - too much is as bad as too little - all my clients have a clear insight into their business through management information tailored to suit them and their business.

People Manager

I listen, support, encourage and question, to give my clients and their staff an experienced, objective and honest view of their business and their plans.

Cash flow Improvement

Cash flow management is essential to support growth and is a feature of my work in all my clients.

Business Planning

Forecasting & planning provides a framework (not a prescription) for decision making - I do it in some form for all my clients.

Track Record Highlights

I have enabled significant growth in a business that requires significant stockholding via an appropriate banking relationship and internal controls based on relevant management information.
In a family business I am now "one of the family" (a quote from the co-owner) - I have provided independent, enthusiastic and constructive support for 7 years and the business continues to grow.
In a number of clients I have developed management reporting that focuses on the profitability of the different products/departments/channels and which brought real focus to decision making about where to focus efforts to grow their business most effectively.
Through the use of forecasting models I have given overseas investors the confidence to continue support and re-structure their UK business.
With a network of specialist professionals I trust to look after my clients, I have repeatedly brought added value to the businesses I work with where specialist input is required.
As a full-time FD I co-managed a business in which shareholders had invested £35m and ensured it provided the anticipated return on that investment.

Sector Experience

Sport & Recreation: Major sports venue, Sports clubs
Retail & Consumer Products: E-commerce & retail in various sectors
Services: Marketing & advertising agencies, Case Management
Manufacturing, Transport & Logistics: Fabrication
Legal: Law and accountancy practices (as external FD)
Not for Profit: Charity & trading subsidiaries, Social enterprises
Hospitality & Tourism: Major events venue

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What's next?

To find out how we can help you scale faster, increase cash, profit and valuation and build the business which enables you to fulfil your life's ambition, please book your 30 minute Discovery Call below...

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