Martin Peters

FD/CFO

North West Lancashire

Martin Peters In 60 Seconds

Accomplished C-suite business leader with extensive experience guiding progressive SMEs through high-growth phases and beyond. An expert in raising funds, cash flow management, M&A and EMI option schemes to create a lasting, tangible difference for founders and their teams. I’m passionate about helping businesses unlock their potential by freeing up leadership teams to focus on their area of expertise and most importantly enjoy the journey.

Specialist Skills

Raising Funds

Raised $22m in funding over last 4 years (including equity, grant funding and R&D tax credits).

Cash Flow Improvement

Enhanced cash flow management practices to improve financial health and stability. Expertise in cash flow management techniques to manage tight situations. Negotiated an advanced subscription agreement to enable the business to stay trading.

Financial Operations

Proven success in analysis, reporting, budgeting, forecasting, and driving operational efficiencies. Enabling clients with control and visibility of their financials to inform good decision-making.

Strategic Thinker

Track record in strategic and business planning, including growth strategy development and implementation. Delivering 3x year on year revenue growth, 2x client acquisition, and 180% net retention.

Technology Evangelist

Implemented software platforms to automate processes and streamline operations. 13+ years experience with the Xero ecosystem. Reduced month-end process from business day 10 to business day 6 through automation.

Track Record Highlights

Negotiated heads of terms and delivered 3 funding rounds through to completion with angel, VC and PE investment totalling $17m.

Negotiated and executed two business acquisitions which together accelerate growth, bring expertise inhouse and protect the supply chain.

Led, drafted negotiated legals, conducted due diligence in-house and developed financial modelling on 3 investment and 2 M&A deals.

Delivered 20 R&D/innovation projects 70-100% funded by government grants.

Specialist in growing equity-backed SMEs through R&D grants and tax credits, EIS/SEIS, and VCT/PE funding initiatives.

Sector Experience

Technology, Media & Telecoms: SaaS

Technology, Media & Telecoms: EV

Banking & Financial Services: Fintech

Manufacturing, Transport & Logistics: Transport, logistics and supply chain optimisation

Retail & Consumer Products: Ecommerce

Hospitality & Tourism

Design & Architecture

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