Martin Peters

FD/CFO

North West Lancashire

Martin Peters In 60 Seconds

Accomplished finance exec with extensive experience in supporting progressive SMEs during high-growth phases. I have held financial and advisory roles, collaborating effectively with senior execs, boards, and investors. I’m passionate about helping businesses unlock their potential by freeing up founders or leadership teams to excel, not only in their area of expertise but doing what they enjoy.

Specialist Skills

Raising Funds

Executed multiple funding rounds.

Cash Flow Improvement

Enhancing cash flow management practices to improve financial health and stability.

Financial Operations

Experienced in financial ops including analysis, reporting, budgeting, forecasting, and driving operational efficiencies.

Strategic Thinker

Skilled in strategic and business planning, including growth strategy development and implementation.

Technology Evangelist

Utilising software tools to automate processes and streamline operations.

Track Record Highlights

Negotiated heads of terms and delivered multiple funding rounds through to completion with angel, VC and PE investment.

Negotiated and executed business acquisitions to accelerate growth.

Executing legals and conducting DD in-house on multiple investment and M&A deals.

Delivered multiple innovation projects utilising grant funding.

Specialising in supporting equity-backed SMEs through R&D grants and tax credits, EIS/SEIS, and VCT/PE funding initiatives.

Sector Experience

Technology, Media & Telecoms: SaaS

Technology, Media & Telecoms: EV

Banking & Financial Services: Fintech

Manufacturing, Transport & Logistics: Transport, logistics and supply chain optimisation

Retail & Consumer Products: Ecommerce

Hospitality & Tourism

Design & Architecture

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