Mark Rubin

FD/CFO

London SE

Mark Rubin In 60 Seconds

I am an ambitious financial professional determined to continually exceed expectations. Detail-orientated with expertise in financial control during start up and rapid growth phases. Management of large (70+) finance teams in multiple locations plus creation of lean finance start-ups. Experience of VC/ PE negotiations and M&A activity, together with business development in both start up & rapid growth ph

Specialist Skills

Budgeting & Forecasting

Identifying the key risks, opportunities and tracking performance.

Profit Improvement

Getting the best profitability for your business over your chosen timeframe.

Systems and Controls

Able to design and implement an efficient and effective finance function.

Management Information

Develop relevant performance indicators to provide clarity for decision making.

Business Planning

Financial models built for internal targeting and for sale/exit.

Track Record Highlights

Implemented improved management information for several businesses, including customer and marketing profitability.

Launched new incubator businesses into similar vertical markets. Integration of an acquired foreign business and then the build of an organic new business into Group structure.

Instrumental in utilising Data&Insight to improve customer cost of acquisition by 37% and life time value by 21%, enabling targeted marketing investment.

Company lead on preparation of business for exit, leading discussions with PE/VC houses and other potential trade acquirers.

Manage processes for financial forecasting, budgets and reporting to the Company Board. Provide recommendations to strategically enhance financial performance and business opportunities.

Sector Experience

Retail & Consumer Products: e-commerce

Technology, Media & Telecoms: E-commerce, Publishing

Services: E-commerce

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