Hire a CFO Call us 0800 169 1499
Hire a CFO Call us 0800 169 1499

Mark Asquith In 60 Seconds

I am passionate about providing business owners and management with financial expertise, strategic and operational planning, risk management and actionable data-driven information and insights, to help improve financial health, increase operational efficiency, drive profitable growth and make better decisions that build real value.

Before joining the CFO Centre, I previously worked with over thirty businesses across the UK, Europe and the US, and I am thrilled to have helped several set up from scratch, finance/refinance and over half a dozen to ultimately realise value through an exit/sale.

My approach is down-to-earth, forward-thinking and engaging, ensuring that financial matters are easily understandable and relatable, particularly for those without a finance background.

Specialist Skills

Business Strategy & Planning

Strategic planning, modelling, budgets and forecasts to robustly build out and underpin growth, assess options, opportunities and risks, and identify and secure financing (debt, equity and working capital).

Increasing Operational Efficiency

Using data, analysis and feedback to track performance, identify areas for improvement, and optimise processes, systems and resources.

Promoting Profitable Revenue Growth

Using market information, sales and marketing relationships and sales and margin analysis, to align financial and sales strategies, optimise pricing, minimise costs, manage risks and help support the sales cycle (incl. sales pipeline management and commercial bid costing, pricing and submission).

Financing (Inc. private equity)

Working capital, debt and equity financing to best meet business goals.

Exit Planning and Delivery

Preparing and/or executing a sale/exit event that maximises value realisation.

Track Record Highlights

  • Strategic plan development and deployment for over a dozen businesses, operational planning for over thirty businesses.
  • Significant performance, profit and cash improvements (e.g. EBIT+21% in 2 years, Operating Cash Flow 1.6x EBIT, IBM ‘world-class’ achievement , 30% cost improvement), collaborating closely with operations, sales and commercial.
  • ERP and finance systems implementations to increase efficiency and improve information, controls and performance.
  • Financing/refinancing for over half a dozen businesses; securing £11m minority private equity investment for a high growth SME (preparing the three-year strategic plan, first-year budget, 100-day plan and supporting the business through due diligence, data room, buyer questions and legals).
  • Successful business sales/exits to trade (each over 10x forecast EBITDA), having implemented improved reporting, controls, forecasting and bidding; developing three-year strategic plans (including market analysis), ‘Teasers’, ‘Information Memorandums’ and ‘Management Presentations’ (with advisors) and creating/presenting ‘books’ to buyers (cutting revenues/costs/EBITDA numerous ways), handling due diligence, buyer questions and data room/legals.

Sector Experience

  • Manufacturing and engineering (incl. aerospace, electronics, precision engineering, healthcare, medical devices, B2B products and B2C consumer products)
  • Equipment supply, leasing/rental, installation and maintenance (B2B & B2C)
  • Business Services
  • Creative Agencies
  • E-commerce, retail and distribution
Book my 30 minute discovery call

What's next?

To find out how we can help you scale faster, increase cash, profit and valuation and build the business which enables you to fulfil your life's ambition, please book your 30 minute Discovery Call below...

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No Commitment, Just Insight.
Gain a Fresh Financial Perspective from a CFO.

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