Ian Robertson

FD/CFO

London WC

Ian Robertson In 60 Seconds

I am a highly commercial, strategic and operational finance leader with over 25 years’ experience of driving sustained business improvements, successful acquisitions and not least successful business sales. I have worked in privately owned and subsidiaries of listed businesses both in the UK and groups with overseas operations.

I have specialized in Services businesses, and specifically Marketing Services, helping them to start, grow, reshape, divest, invest and get investment. My strength is to finely balance analytical decision making with human centric implementation in complex stakeholder environments. Be it as strategic as exit strategies or as operational as defining and implementing reporting processes.

Before moving into industry, I qualified as a Chartered Accountant with Deloitte and remains a member of the Institute.

I am married with two daughters and more bikes than my wife approves of.

Specialist Skills

Pricing & Negotiation

Multitude of pricing models and formal negotiations for agencies with clients and client groups.

Commercial acumen training

Have trained several non-accountant teams in financial maters.

Geographical Expansion

Opened offices in the US for a variety of agencies.

Exits & Investment

Helped two agencies through the sale process and integration into acquirer groups.

Business re-organisation

Have restructured many organisations to either re-focus, startup, downsize or divest services.

Track Record Highlights

Created an effective decision making and reporting division for a listed and highly acquisitive Marketing group.

Opening a series of US office based expansions of successful UK businesses including successful exits.

Improved GP% by 8% by strong negotiation and pricing.

Part of the team who successfully negotiated the sale of a design agency.

Managed an agency through a successful Earn-Out.

Sector Experience

Brand Strategy

Brand Design & Corporate Identity

Consumer & Stakeholder Market Research – both Consumer and Pharma Stakeholder

Brand Data & Insight

Events

Retail & Workspace Interiors

Promotions, Loyalty & Rewards

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