Graeme Percy

FD/CFO

West Country

Graeme Percy In 60 Seconds

20 years CFO experience with a track record of working with business owners and leadership teams helping to define strategy to achieve business and personal targets. With an eye for detail and a hands on approach, work with colleagues to deliver the plan through acquisition, operational improvements, restructure or business disposal.

Specialist Skills

Strategic Thinker

Working with business owners to produce strategic plans.

Financial Operations

Improving processes to support efficient business growth and manage cashflow.

Exit Planning

Prepared 3 businesses for disposal.

Business Planning

Produced top level and detailed budgets and rolling forecasts.

Management Information

Developed MI to report KPI performance against budget with action plans.

Track Record Highlights

Business turn around and disposal - implemented profit growth strategy resulting in sale of the business with 100% return to the owners after 3 years.

Profit improvement by identifying new sales channels and working with operations teams to develop the controlled growth in these channels.

Improved cash flow and profitability by identification of issues, changing processes and building culture to enable the whole business to contribute the turnaround.

Business growth through acquisition - 4 business acquisitions over a period 18 months to treble the size of the business.

Sector Experience

Hospitality & Tourism: Pubs, restaurants and hotels

Manufacturing, Transport & Logistics: Purchasing and distribution to large pub estates

Retail & Consumer Products: Beer brands and pubs

Services: International B2B service consultancy

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