Anna Reed

FD/CFO

East of England North

Anna Reed In 60 Seconds

I am a commercially focused CFO who has worked across both Multinationals and SME’s in different geographies. My approach is both practical and pragmatic and is designed to demystify finance and bring transparency across the organisation. I’m motivated by helping people and businesses to be the best version of themselves and to reach their full potential.

Specialist Skills

Business Planning

Extensive experience of creating robust long range plans.

Profit Improvement

Helping you to better understand the key areas of your business that really drive your profitability.

Management Information

Developing clear, concise and timely information and reports to improve decision making.

Leadership

Providing support and guidance to your business, developing effective teams.

Policies & Procedures

Ensuring the right controls are in place to safeguard your business.

Track Record Highlights

Successfully improved profitability in several businesses by introducing improved visibility to highlight key areas for improvement.

Integration and acquisition of a number of SME's, both UK and international, enhancing processes and controls, improving profitability and respecting cultural ways of working.

Skilled in building and developing finance teams from scratch to support business growth or restructuring.

Development of comprehensive 5 year plans to support investment proposals.

Extensive experience of developing management information, supporting the development of robust forecasts and budgets.

Sector Experience

Manufacturing, Transport & Logistics: Food and Drink, Ingredients

Agriculture & Farming

Retail & Consumer Products: Food and Drink, Plumbing and Heating

Services: SaaS

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