Alexandra Lord

FD/CFO

London W

Alexandra Lord In 60 Seconds

I love helping businesses realise their full potential: I have extensive commercial CFO experience in PE-backed SMEs and prior to that in international corporates – predominantly in media and tech. I have led funding rounds to enable businesses to scale at pace, ensuring the right infrastructure is in place for success; as well as turnarounds, acquisitions and preparation for exit.

Specialist Skills

Cash Flow Improvement

Working capital management: ensuring all factors are in place to forecast and manage cash effectively, thereby knowing funding requirements.

Business Planning

With financial modelling: from integrated five-year plans to current year budgets and updated forecasts; benchmarking, KPIs and management information.

Financial Operations

Implementing best-practice solutions to ensure systems, controls and processes are optimised.

Raising Funds

Evaluating optimal sources of funds including PE debt vs equity, revenue-based financing, bank financing, VC funding.

Investment Analysis

M&A, due diligence, data room and exit preparation.

Track Record Highlights

Prepared business plan, deal structure and undertook due diligence on £20m US acquisition, then executed its successful integration and turnaround into the main business to deliver the business plan.

Grew a VC-backed business from £7.5m to £20m annual revenue ensuring back-end processes and infrastructure were fit for scaling purpose.

Reduced a SaaS business’s working capital requirements by £600k via implementing tight cash forecasting, modelling and credit control procedures, despite high levels of growth in the business. Reduced its tax liability by £400k via implementation of transfer pricing model between US and UK operations.

Restructured and streamlined all processes and procedures in a SaaS business to provide month end reporting by working day three, a reduction of four working days, identifying critical management information and KPIs required, to enable management decisions to be made faster and drive performance improvement.

Completed a number of fundraising rounds: £3.5m + £2.5m PE follow-on; £4.0m via a Balance Sheet restructure; £1.5m revenue financing.

Sector Experience

Technology, Media & Telecoms: SaaS, Technology platforms

Services: Online Coaching and Mentoring services

Technology, Media & Telecoms: Media and publishing, information provision

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