Hire a CFO Call us 0800 169 1499
Hire a CFO Call us 0800 169 1499

Alan Robinson In 60 Seconds

I am an experienced, highly commercial CFO with a track record of managing businesses to deliver improved results in start-up, high growth and turnaround environments. I like to keep things simple and enjoy advising businesses on ways to grow margins and profitability, manage risks and deliver positive cash flow.

Specialist Skills

Profit Improvement

Analysing margins to support pricing and revenue growth. Reviewing operating costs to deliver cost savings.

Cash flow Improvement

Managing the real drivers of profit and working capital.

Management Information

Identifying the measures that matter, analysing and reporting to track and improve outcomes.

Business Planning

Extensive experience building simple KPI led integrated P&L, Balance Sheet and Cash Flow models to inform decision making and secure funding.

M&A Specialist

Led purchase and sales of businesses, brands and assets. Modelling, presenting to buyers/sellers, managing the due diligence information requirements.

Track Record Highlights

  • Prepared integrated P&L, balance sheet and cash flow models to secure funding from banks and investors.
  • Managed margins, pricing, and operating costs as part of team that delivered turnaround growing EBITDA from £9.5m to £20m in 6 years and transforming business.
  • Led delivery of sale of major non-core brand and major manufacturing site. Led financial modelling and due diligence on many acquisitions and disposals.
  • Created KPI driven forecasting and management information model to track what matters and deliver improved profitability.
  • Supported negotiation of distributor agreements in UK and internationally to drive business growth and improve operating margins.

Sector Experience

  • Retail & Consumer Products: Alcoholic and Non-Alcoholic Drinks
  • Manufacturing, Transport & Logistics: Bottling and manufacturing
  • Hospitality & Tourism: Distillery Bars
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What's next?

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