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USAGrow your Agency with Experienced Fractional CFO Services
Marketing agencies operate in a vibrant yet highly competitive sector. From managing fluctuating client budgets to optimising profitability with a pricing and an optimised resource strategy, your financial decisions need to be as sharp as your creative campaigns. That’s where a fractional CFO comes in.
Agency CFO Services
At The CFO Centre, we match marketing agencies with experienced fractional CFOs who understand the nuances of your industry. Whether you specialise in advertising, media buying and planning, PR, branding, content marketing, or digital campaigns, we’re here to help you scale, grow profitability, and achieve your goals.
Why your marketing agency needs a fractional CFO?
A fractional CFO delivers senior-level financial leadership when you need it, without the commitment of a full-time hire.
Here’s how our fractional CFOs empower marketing agencies:
- Tailored financial expertise
- They’ll help you balance recurring retainer income versus project-based revenue to stabilise cash flow.
- They can share experience of fine-tuning pricing structures and service costs to ensure sustainable profits.
- Growth and scaling strategies
- Expand your client base, services, or geographic reach with a CFO guiding sustainable growth.
- They can advise on how to maximise revenue from existing clients while controlling acquisition costs.
- Navigating industry challenges
- They’ll introduce robust cash flow management to help plan for and forecast high and low seasons.
- Our CFOs bring big-business experience which helps with optimising staffing costs, or balancing full-time employees with freelancers or contractors.
- Fundraising and strategic investments
- Whether you’re seeking loans, venture funding, or strategic partnerships, our CFOs create investor-ready financials.
- Their management information will enable you to assess return on investment (ROI) on marketing tech tools like CRM platforms or analytics software.
- Data-driven decision making
- They can help you evaluate which services or campaigns drive the most value for your agency.
- They will monitor billable utilisation rates, overhead costs, and profitability per client.
- Leadership in a competitive market
- Their expertise will help you stay agile in an industry driven by fast-changing trends and client demands.
- Their experience is invaluable during times of economic uncertainty.
Explore how our fractional CFO services can drive success for your agency
What's different about The CFO Centre?
As the largest and longest-established provider of fractional CFO services we bring a powerful combination of scale, experience and the personal touch. Our big-business solutions help growing businesses to flourish.
We work as one big team so, although your fractional CFO will have a deep understanding of the agency world, they’ll also have access to a global team with wide-ranging expertise should you need it for a specific project or challenge.
Our CFOs’ business acumen ensures you get access to high-level strategic financial management and our flexibility, through the fractional CFO model, means we adapt to your company’s evolving needs at every stage from startup to successful scaling and even exit.
Most of our working relationships start with a simple question: “What do you want your business to do for you?”
Why? Because it’s here that the partnership begins. Only you know what you want from your business and, if you need a helping hand to make that happen, you’re looking in the right place.
We work with all sizes of business, at all stages of development. And we always bring growth. An independent study by the Cambridge Business School showed businesses working with fractional CFOs experienced 15% higher growth rates compared to those without.
Whatever size and stage your organisation is at, we are 100% focused on providing life-changing services to our clients so, while you might need a part-time CFO for your business, our commitment to bringing the best is a full-time passion. It’s what we do.
What are the numbers that really matter?
At The CFO Centre, we are strongly values driven. That means we focus on more than just financial indicators of success. We help our clients achieve the numbers that really matter.
By this, we mean the life-changing numbers that enable business owners to achieve targets as well as work-life balance.
That covers everything from helping you invest in the right programmes that achieve growth in profits as well as maximising your employee engagement score, to recognising that, while margins might drive business success, it’s important you’re able to balance your family life too.
How our hiring process works
Unlock Financial Insights:
Capture the strategic insights that
drive growth and resilience.
Strategic Partnerships:
Specific solutions for precise challenges, catalysing your company's progress.
Achieve Tailored Success:
Steer your business towards its peak performance, guided by expert financial strategy.
Here’s what people ask us about working with fractional CFOs with agency experience:
What are fractional CFO services?
Let’s start with the basics. A fractional CFO, also known as a part-time CFO, will work with you on an as-required basis. That might be working part time to complete a special project, supporting your in-house finance team or bringing some specialist expertise and high-level business acumen to work closely with your existing CFO.
What are the benefits of hiring a part-time or fractional CFO with marketing agency experience?
Marketing agencies face complex financial challenges like fluctuating revenue, profit margin management, and cash flow unpredictability. A fractional CFO offers cost-effective financial leadership tailored to your needs.
What’s the difference between the numbers that matter and the numbers that really matter?
At The CFO Centre we define and deliver the numbers that really matter – the life-changing numbers. This may well be extra profit, business growth or reduced costs but, in our experience, it’s just as likely to be a few extra hours to spend with family, or the chance to take some extra days off for a special trip. The point is, we recognise how the commercial business numbers contribute to quality of life.