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Victoria Calverley In 60 Seconds...
A veteran CFO in Barrie and Newmarket, Ontario, specializing in coaching entrepreneurial CEOs on strategies to finance, accelerate, and manage growth.
Co-founded an award-winning marketing agency, directing the company’s expansion through organic growth, mergers, and acquisitions, culminating in the sale of the agency to a public company. Business school lecturer and director of not-for-profit and advisory boards.
Victoria provides fractional CFO services to SMEs on a contract, outsourced basis as part of a team of Chief Financial Officers providing outsourced CFO services to SMEs North of Toronto in the Simcoe County Region.
Specialist Skills
Strategic Thinker
Partner with leadership team to expand, articulate and align on strategic goals
Management Information
Design management reporting systems to support critical decision-making
Raising Funds
Scenario modelling, business valuation, investor analysis, pitch deck to raise seed and venture capital
Profit Improvement
Incorporate financial rigor into strategic plan to optimize profit efficiency
Exit Planning
Support CEO's through acquisition, restructuring and/ or sale of their companies
Track Record Highlights
- Co-founded a start-up marketing agency and served as CFO to expand the company through organic growth and M&A to 150 staff and $35M revenue.
- Oversaw the sale of the agency to a publicly traded US marketing network, joined as a Managing Director providing strategic oversight to a portfolio of agencies, and identifying potential acquisitions.
- As CFO of a global adventure tour operator, led the initiative to expand infrastructure and develop enhanced management reporting systems for both North American and European operations.
- As advisor and acting CFO for a start-up digital media platform, developed comprehensive financial and cap table modelling to support venture capital outreach and assisted in identifying prospects.
- Worked with two leading universities to deliver courses to undergraduate and MBA students on the principles of financial modelling and business valuations.
- Coached many start-up/SME entrepreneurs on brand development, raising capital, target marketing, pricing strategies, profit optimization and importantly, realizing their personal aspirations.
Sector Experience
- Technology, Media & Telecoms: Marketing communications & digital media
- Hospitality/Tourism: Tour operations and logistics
- Retail & Consumer Products: Web-based platforms for sales of consumer goods
- Banking & Financial Services: Web-based financial planning services
- Not-for-profit, Charities Social services, community and private foundations
- Marketing, E commerce
- Education
Looking For Something Specific?
Tell us what you're looking for and in as little as 48-hours of contacting us, we'll arrange a meeting with a Fractional CFO from our team of 100+ who has the experience you need to help you achieve the numbers that really matter to you. Let us save you (valuable) time searching. Contact us.