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You’re working hard to grow your business, only to feel like you are always taking two steps forward, and one back.

One of the most effective ways to achieve a more sustainable and profitable business, is by implementing a repeatable revenue model – a strategy that ensures predictable, recurring income.

This model can work for all businesses whether it’s a newer business, small or large, or a more established business.

 

What is a Repeatable Revenue Model?

The CFO Centre can help business leaders to generate consistent, predictable revenue over time.

Instead of hoping on a sales rush, constantly trying to find new customers, or offering discounts on a regular basis, smart businesses can use this model to focus on securing long-term customer relationships through repeat transactions, subscriptions, or recurring service contracts.

There are various forms of repeatable revenue models, including:

• Subscription-based models – Used by streaming services, SaaS companies, and membership programs.
• Retainer agreements – Common in professional services like legal, consulting, and marketing firms.
• Consumables and repeat purchases – Businesses selling essential or frequently used products, such as food delivery or beauty products.
• Licensing and royalties – Revenue generated from intellectual property, patents, or franchising.

By implementing one or all of these models, you can improve overall business practices and ultimately the bottom line.

 

Benefits of a Repeatable Revenue Model

1. Financial Predictability and Stability

Being able to more accurately predict your revenue for the coming year or years allows you to focus more on better budgeting, strategic investments, and long-term planning.

 

2. Improved Cash Flow Management

Healthier cash flow is something all business owner desire. When cash flow is poor, financial responsibilities such as payroll, operational expenses, and growth investments. With a repeatable business model you can enjoy improved cashflow and free yourself of the stresses of balancing the books.

 

3. Higher Customer Lifetime Value (CLV)

The benefits of a repeatable revenue model often allow a business to build stronger customer relationships, leading to a higher Customer Lifetime Value (CLV). Instead of one-time transactions, businesses can nurture long-term engagement, increasing the total revenue earned per customer over time.

 

4. Reduced Customer Acquisition Costs (CAC)

Acquiring new customers can be expensive, but retaining existing ones is far more cost-effective. A repeatable revenue model reduces the need for constant marketing spend to attract new buyers, allowing businesses to allocate resources toward enhancing customer experiences and loyalty programs.

 

5. Enhanced Business Valuation

A strong business model that enjoys repeatable business is often viewed as more desirable to investors or buyers.

If a business can present with lower risks and higher growth potential, the valuation of the business will be higher.

 

6. Scalability and Growth

Once you have tested and refined your repeatable revenue model, you can really optimise your offering, use more automation, and look for new opportunities to expand your offerings and reach new markets.

 

Final Thoughts

Building a scalable business model is a powerful strategy for growth and sustainability.

Don’t get stuck in survival mode – a part time CFO can help you identify and leverage your competitive advantage.

Contact us today and start transforming your business.

The CFO Centre can help you create and manage a repeatable revenue model that fits with your business goals.

 

 

Make your business dreams a reality

If your business could give you more of one thing, what would it be?

The CFO Centre regularly conducts surveys to find out what is the main benefit they wish their business could give them.

For most business owners, the top priorities are clear:

• Time (26%)
• Money (26%)
• Freedom (19%)
• Less Stress (15%)

While these goals might seem out of reach at times, with the right support you can achieve a business that delivers what you really want.

At The CFO Centre we offer businesses just like yours the expertise of a part-time CFO, meaning you can gain the strategic insight needed to build a business that serves your lifestyle, not the other way around. Let’s explore how a CFO can help you unlock the true potential of your business – whether you want more time, money, freedom, and peace of mind.

 

Gain More Time

As business leaders, it’s easy to end up trapped in day-to-day operations, leaving little room for strategic growth or personal time.

A part-time CFO can flip your time and your priorities, by streamlining financial processes, improving efficiency, and providing forecasting that empower you to work on your business rather than in it.

We want to help you work smarter not harder!

When you have a high-level finance function, you can free up time to focus on what matters most – more time and freedom.

Learn more about how a CFO can help you optimise your time: www.cfocentre.com/au/our-approach/improve-systems-and-controls

 

Increase Profits

Profit is a vital component of a successful business. Rather than just looking at revenue, it’s profit that is a number to keep an eye on.

A part-time CFO brings a unique blend of experience and expertise that integrates seamlessly with your business to drive it forwards. We look at the underlying numbers and develop strategies to maximise profit. This might include looking at:

• Pricing – small changes can make big differences
• Reducing costs – and implement a company-wide expense controls programme.
• Improving payment collection – introducing automated payment collection.
• Measurement/KPIs – what you measure, moves
• Supplier management – we will look for bulk-buying opportunities, consolidation of costs and discounts.
• Review lending facilities with your bank – a well-managed finance function will engender trust from the bank and give you greater leverage for improved facilities.
• Grants – we can investigate all possible opportunities for grant funding.
• Customer retention – this is just as important (if not more so) than new customer acquisition; we can focus on achieving a healthy balance between the two.
• Outsourcing – we can investigate opportunities for outsourcing for reduced costs, increased flexibility and improved access to skills.

Discover how a CFO can help you achieve greater profitability: www.cfocentre.com/au/increase-profits-by-adjusting-your-business-levers

 

Unlock More Freedom

The dream is that being a business owner will bring freedom. Often, the opposite can happen, as endless responsibilities take over. A part time CFO can implement strategies to bring your business to a point that runs efficiently without your constant oversight.

By bringing in operational excellence, a part time CFO helps you build a business that supports the life you planned for.

Whether your goal is to reduce the days in the office, grow the business organically, or create a legacy company, financial leadership is the key to unlocking true freedom.

Find out how a CFO can help you gain more control and independence: www.cfocentre.com/au/7-ways-to-increase-profit-and-business-value

 

Reduce Stress

As discussed, being a business owner can often leave you with all the stresses of staff, financial responsibilities, and the future of the business as a whole. A part time CFO helps reduce this burden by acting as a sounding board, taking some of the day-to-day stresses away by providing expert guidance, ensuring financial stability, and implementing strategies that mitigate risk.

Let us help you build a business that works for you – one that provides stability, profitability, and peace of mind.

Find out how a CFO can help reduce business stress: www.cfocentre.com/au/our-approach

 

 

Ready to take the next step? Contact us today and start transforming your business into the vehicle for success you’ve always envisioned.

At The CFO Centre, we specialise in helping business owners achieve their goals by providing expert part-time CFO services. Whether your priority is time, money, freedom, or reduced stress, our team is here to support you in creating a thriving, sustainable business.

 

 

We often work with business owners who are at the burn out point as they try to do everything themselves.

Recently, one of our CFO’s worked with an owner who naturally believed that as the business owner, they cared the most about what’s going on. That they themselves must solve every problem, which just led to sleepless nights and constant stress.

We see how this mindset can demotivate and demoralise top employees, potentially causing them to quit, just adding to the burn out cycle for the owner.

As CFO’s we can advise you on building a strong team culture so that the business can run without needing the owner to be involved in everything. We can set up structures to inspire and motivate your A Team.

In turn you will find that your A Team are contributing to the company’s success and reducing burnout for owners and managers.

 

Teamwork makes the dream work

Engaged employees dedicate their mental, emotional, and behavioural energy to producing their best work. Motivation drives this engagement, as motivated employees are more focused on achieving their goals, leading to higher levels of commitment and productivity. They trust and support each other, share positive feedback, and celebrate successes together, strengthening their bond as a team.

 

How CFO’s can help motivate employees

• Analyse how teams work together

A company’s culture must be intentionally crafted and reinforced to withstand market pressures and internal discord. By assessing team dynamics, a team can truly work together.

 

• Lead with Vision

At The CFO Centre we can help you to set a clear vision that aligns financial goals with the broader mission and values of the organisation.

This vision should inspire and motivate others.

 

• Ensure your essential employee systems are up to date

Use a company such as ADP to ensure your payroll, time tracking, and recruiting data is combined.

 

• Invest in powerful incentives for your A Players

From a simple mention in team meeting, to a full-scale incentive program, people always feel more valued when you take a few seconds to acknowledge their achievements.

 

• Encourage creativity and innovation

Encourage your workers with an issue and ask for suggestions. Be sure to celebrate those who come up with truly creative, effective solutions.

 

• Be honest, and offer constructive criticism

Is a client unhappy with your staff’s performance? Does a looming deadline mean overtime is on the agenda? Be frank with your employees. Even if they don’t like the news, they’ll appreciate the transparency.

 

• Show them the big picture

Be sure your team understands what your organisation is trying to accomplish and remind them that each contribution is essential in meeting your goals.

 

How your CFO can help in building a strong team culture 

However you choose to work on employee engagement, the goal is a win-win for you and your staff. By boosting their job satisfaction, you can expect to improve your retention rates, increase productivity, and in grow or scale the business effectively.

We find that entrepreneurs who can enjoy their businesses more typically increase business value, and generate cash in their businesses. This is a key driver in our way of working in our own business and in your business.

 

Imagine how The CFO Centre can change your business. Will you use this cash for investment, growth or return?

 

 

*With thanks to Glenda Lewis, CFO (New Zealand) for her contributions to this article.

 

 

 

First coined in the mid-20th century, the term “speculate to accumulate” refers to the need to invest (with some degree of risk) in order to make meaningful gains.

This concept is particularly poignant now, especially when businesses are juggling multiple operational demands. While managing costs to save cash for expansion or preserve the business, CEOs might overlook the importance of investing in key areas.

 

Healthy business growth relies on strong financials

Cutting costs in the wrong areas can hinder business growth. Therefore, even when you’re aiming to grow your business, you must continue to invest wisely.

When looking to speculate to accumulate, the key is in looking for costs that will actually add value as opposed to be a non-contributing cost to overheads.

This is where investing in a part-time CFO can help by investing in a cost that offers a great return.

 

Why Investing in a CFO Drives Profit and Cash Flow

Many businesses see the employment of a CFO as a cost to their business rather than viewing the glass as half full and asking, ‘how a CFO could increase revenue in my business while also reducing my fixed costs and increase cashflow?’

We see time and time again that for a small weekly investment the business could be more profitable and create more cash.

With business owners so caught up in the day-to-day revenue and operational challenges of their business there is little time to look at the key “1 per centers” that can make all the difference to your business.

What would the following actions do to your business?

• an additional 1%-5% saving on your GP
• adding an additional 5–10-day cash flow through better collections or extension of trading terms
• having better banking facilities
• understanding your fixed costs, especially labour

 

Invest in the right resources

Experienced CFO’s have the toolkit to help your business, many are former business owners or have grown SME’s with founders. They are here to help.

The larger question is can you afford not to invest in a CFO in today’s challenging economic environment?

 

Grow your business with a fractional CFO

At The CFO Centre, our CFOs become a profit-generating resource rather than a cost. We help businesses improve their profit and value by:

 

• Developing and Implementing Strategic Financial Plans: Strategic planning provides clarity and confidence. Our CFOs can add real value in this space, as we have extensive experience with strategic planning across many industries. They can help steer this process, ensuring financial goals align with broader business strategies.

 

• Financial Oversight & Risk Management: By examining financial data, we make informed decisions that significantly impact the company’s bottom line and growth potential.

 

• Act as trusted advisors the CEO and Management Team: helping CEOs make the right decisions around businesses and people.

 

• Opportunity Identification: we can identify emerging trends, backed by data, to help you innovate and diversify.

 

• Strategic Acquisitions: CFOs play a key role in identifying and evaluating strategic acquisition opportunities, including financial due diligence.

 

• Building and Managing a High-Performing Finance Team: We help build and manage a team of skilled finance professionals, including accountants and bookkeepers, to ensure financial operations run smoothly.

 

For further reading, take a look at our Top 7 Advantages of a Part Time CFO

 

Let The CFO Centre help your business grow strong – hire a superstar part-time CFO

 

Engaging a fractional CFO can provide valuable insights into your business’s financial health, helping you make informed decisions and identify areas for profitable investment. This strategic support can drive your business towards sustainable growth.

 

Contact Us To Find Out More About Our Part Time CFO Services

 

 

*With thanks to Craig Gemmill, Regional Director (VIC) and Mark Whitaker, CFO (VIC) for their insights into this area of business management.

 

 

 

We’ve helped thousands of clients to scale up effectively and have learned some common themes in all cases.

Our Founder, Colin Mills, has distilled it down to a framework which our CFO’s use regularly – the Scale Up Framework.

And one key factor in order to scale up with success? It often starts with the founder/business leader – the mindset that characterises these individuals is distinctive.

Not so much what they do, or their intelligence – but they have a certain way of thinking.

So, what have we learned in our 22+ years of helping businesses to scale up with success?

 

Scale Up with Success

 

1. Obsession

Most business owners that scale up with success are obsessed with their business. They live it, breathe it, drink it!

Not in an unhealthy way, but they will often have a driving passion that drives them forward. Their deep involvement and passion create a strong foundation for growth and resilience.

 

2. Strategy

Successful managers have managed to find a way to be working ON the business not IN the business – not consumed with the operations.

They have successfully scaled by always being on the lookout for emerging opportunities – ones that align with their strategic plan and business goals.

Sometimes these leaders can be considered visionaries, other times more operational in nature. They have found a way to work on the business rather than consumed in the business, by always thinking in an entrepreneurial way.

 

3. Inspirational

Their style of leadership is more by inspiration than management by command control.

This means that employees and colleagues alike are attracted to these people because they can be quite inspirational.

Inspirational does not always mean extrovert – often these individuals are quite introvert. But they have a strong belief and a true vision as to where they are going. And we have seen this is quite attractive to bringing in great talent, which obviously helps the business.

 

4. Learning, not Unlearning

As businesses develop, the scale up mindset is very smart at realising there are certain things in the business that you need to make sure you don’t unlearn. They can distinguish between what needs to be preserved and what can be adapted or changed. This ability to learn and apply new strategies while maintaining foundational principles is key to sustained growth.

 

5. Goal Orientation

Leaders who scale up well have a view of the future and are driven by goals. It’s not all about the money, but goals can be characterised around their team, their customers, and organised around the business mission.

Having some clear goals that are strong at high level but have been developed to be distilled down through the organisation.

 

 

The Scale up with Success Mindset

So, we can see the founder’s mindset can be explained by a few characteristics. We’ve observed these over many years of working with businesses of all sizes, across all industries.

These include a passionate obsession with the business, strategic focus, inspirational leadership, a commitment to learning, and a strong orientation towards goals.

 

 

What next?

In order to scale up with success, increase cash, profit and valuation and do work that excites and inspires you, you need to build rock solid financial foundations. Our superstar CFOs will help you construct a world class finance function to enable you to achieve your life’s ambition.

What do you really want from your business and life? Contact us and let us take ownership of your finance function so you can spend your time doing what you really want to do.

We can help with:

• Strategic Planning
• Sell/Exit
• Identify Risks
• Review Business Plan
• Source Funding
• Operational Skills
• Improve Systems & Controls
• Implement KPI Reporting
• Increase Profit
• Improve Cash Flow
• Business Support
• Tighten Up Compliance
• Optimise Tax & Legal
• Audit Outsourcers
• Building Strong Banking Relationships